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News

Presentation of the Sholokhov Museum in Berlin

16.03.2010

The State M.A. Sholokhov Museum-Reserve presented its projects at the 44th International Tourist Exhibition-Fair “ITB Berlin-2010” which took place on March, 9-14, in Germany. It is one of a few tourist forums supposed for a wide range of the tourindustry professionals. Practically the whole world gathers here, and this year there have been presented more than 10 thousand exponents from 180 countries.

The exhibition pavilions were arranged in a geographical way: European countries, Africa, Asia, South America, Australia, America and so on. Everywhere there was felt their inherent flavour, traditions and peculiarities. The first three days the exhibition-fair was open only for professionals, the last two days – for a wide public to visit.

The State M.A. Sholokhov Museum-Reserve has been an active exponent of the exhibition for the fourth year. This time it has presented at the joint Russian stand its information materials about the new projects joined by the conception “Open Air Novel” which aroused a great interest.

The Museum workers informed the representatives of the tourist bodies and individual visitors about the Sholokhov district, different trends of the Museum activity, excursion programs, answered a lot of questions.

On March, 10, in one of the exhibition business centres there was held a presentation of the Russian stand, joined by the tour agents of the world tour business and journalists. The workers of the Sholokhov Museum introduced the programs of rest on the Don and event tourism. A particular interest was a festivity of “Sholokhov Spring” where the visitors can attend the Museum exhibitions, learn the flavour of the Cossack cuisine, try their knacks in the traditional Cossack arts and crafts. Coming to the “Sholokhov Spring” the tourists not only become concert viewers, but also participate in the folk festivity joining state and folk groups of Russia and nearest foreign countries, they can take part in sports competitions, racing and fancy riding.

Many partners are interested in conducting direct talks with the Museum, and during the exhibition new contacts were set up and a series of agreements on cooperation were concluded.

Participation of the Museum in exhibitions of such kind is another step in its advancing in the world tourist market.

E. Bulavina